About Slug Burn
Slug Burn is a culture-driven brand that fuses streetwear, gaming, and collectibles into one connected universe. At its core is an original character that lives across both physical products like our cross-body plush bag and digital experiences inside our upcoming Roblox game, Slug Burn: Maze Raids.
We’re building more than a product line, we’re building a cultural IP. Every piece of the brand, from fashion to gameplay, is designed to blur the line between the digital and physical worlds, creating something that feels collectible, interactive, and alive.
Inspired by the energy of brands like Labubu, Supreme, and Essentials Fear Of God, Slug Burn represents the next wave of culture where fashion meets play, and creativity drives community.
Our mission is simple: Create something iconic that connects people through style, imagination, and story.
Our signature product
Introducing the Slug Burn Cross-Body Plush Bag, the first creation from our connected fashion-gaming universe. Designed with collectible quality and streetwear edge, it’s a wearable icon that bridges the physical and digital worlds.
Please note: this is our early prototype — the final version will be produced with professional manufacturing and refined materials.
The Opportunity
• Labubu / Pop Mart → multi-billion collectibles phenomenon.
• Roblox → community-led games generating tens of millions annually.
Slug Burn bridges those worlds.
We blend the cultural depth of designer collectibles with the scalability of interactive play an IP that earns from both the tangible streetwear world and the limitless digital one.
Streetwear & Collectibles
Our flagship plush cross-body bag is complete in prototype.
Next step: secure a manufacturing partner in China to produce the first 10–20 units for influencer seeding.
The debut drop will feature the OG Yellow & Orange Slug Burn, followed by two limited-edition colorways to drive hype and collectibility.
Influencers launch first → we open pre-sales → revenue funds scaled production without heavy inventory.
Alongside the plush, we’re releasing premium hoodies and tees — wearable storytelling pieces that extend the IP into culture.
A first look inside the early development of our Roblox game, Slug Burn: War Room.
Gaming: Slug Burn - War Room
A competitive PvP shooter game, currently in development, set inside the Slug Burn universe — with bold branding, custom environments, and story-driven design built into every detail.
Each side fuels the other:
• The game builds story, community, and hype.
• The merch builds reach, culture, and revenue.
Together, they create a self-reinforcing loop of visibility and growth.
Market Validation
• 🧸 Global collectibles market → $17 B+
• 🕹️ Roblox creator payouts → $700 M+ (2023)
↳ Top-earning titles prove the scale of opportunity:
• Brookhaven 🏡RP → ~$56 M revenue
• Blox Fruits → ~$54 M revenue
• Murder Mystery 2 → $15 M revenue
• 👕 Global streetwear market → **$194 B-$208 B+** in 2023/24.
• 🧸 Labubu (via Pop Mart) → The “The Monsters” series including Labubu generated about $677 M in revenue in H1 2025 alone.
• 👕 Brands like Supreme, Essentials Fear of God, and Labubu prove the fashion × collectible model wins.
Why Roblox?!
Roblox isn’t just a game, it’s a social platform with over 70 million daily users, most between ages 13–24 — the same audience driving culture, fashion, and fandom today.
It’s the perfect ecosystem to launch the Slug Burn universe, blending gameplay, brand identity, and community all in one place.
Slug Burn unites these economies, fashion + fandom + gameplay — under one distinct, ownable character.
How we make money
Slug Burn : War Room monetizes through in-game and store-based purchases that enhance player progression, customization, and cultural connection.
All digital items are purchased through Roblox’s in-app economy (Robux → developer payouts), while physical merchandise is sold directly through the Slug Burn storefront.
- Upgrades & Weapon Packs – premium combat boosts and load-out options.
- Health Kits & Utilities – consumables for players to recover or gain advantages mid-raid.
- Slug Burn Pets – collectible companions that can be leveled up, customized, and traded.
- Cosmetics & Skins – limited-edition outfits and accessories tied to streetwear drops.
- Influencer & Artist Collaborations – custom in-game themes, limited-edition weapon skins, and exclusive items tied to major cultural figures.
- Physical Merch Integration – select in-game items unlock discounts or digital twins of real Slug Burn collectibles, including influencer collabs like hoodies, tees, and accessories.
Ownership & Structure
The Slug Burn ecosystem operates as two separate entities under the same umbrella brand, each serving a distinct role within the culture and gaming landscape:
- Slug Burn (Streetwear + Collectibles)
- Slug Burn: War Room (Roblox Game)
Ownership:
- Streetwear + Collectibles: Co-owned by Chris Torio/Selena Picascio and Phil Torio.
- Roblox Game: Co-owned by Chris Torio/ Selena Picascio, Phil Torio, and Paul Dela Cruz.
Roles:
- Chris Torio/ Selena Picascio, Phil Torio → Lead creative direction, partnerships, and overall IP growth across both entities.
- Paul Dela Cruz → Technical partner focused exclusively on the Roblox game’s development, systems, and digital execution.
Investment Options:
Investors can participate in either entity or both — one drives cultural reach through fashion and collectibles, the other drives digital monetization through gameplay. Together, they form a unified Slug Burn brand ecosystem that bridges real-world culture and virtual experiences.
The ask 🤝
We’re seeking a strategic partner and investor to help scale Slug Burn across both ecosystems — our streetwear + collectibles line and our Roblox game, Slug Burn: War Room.
Beyond capital, we’re looking for a partner who can help us accelerate growth by:
- 🔍 Connecting with top-tier manufacturers & production partners (plush, apparel, packaging)
- 📦 Establishing fulfillment & global shipping channels
- 🤝 Expanding collaborations and strategic brand alliances
Investment will fuel:
- Production and marketing for our streetwear + collectibles line
- Expansion of Slug Burn: War Room, adding new content, monetization systems, and player incentives
- Limited-edition drops, influencer campaigns, and cultural collaborations to drive global visibility
This isn’t just a product — it’s a living universe.
Wear it. Collect it. Play it. 🔥
Partnership terms, equity structure, and investment amounts will be discussed privately with aligned partners ready to help scale the universe.